DALLAS, TX—(Marketwire – May 15, 2012) — CornerWorld Corporation (OTCBB: CWRL), recently named Dallas Business Journal’s fastest-growing public company in North Texas announced today its entry into the telephone-based “lead generation” market. The telephone-based lead generation space, estimated at almost $180 billion, has largely been dominated by larger, higher-priced providers. This launch represents another joint venture between CornerWorld’s Ranger […]



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Enversa Companies is a family of online media properties and proprietary technologies committed to delivering measurable results for advertisers and agencies alike. Organically created, our pioneering media and advertising technologies are mashed together to create customized performance campaigns for some of the world’s leading brands. Click here to visit Enversa.

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DALLAS, Texas April 25, 2011:  Building on its reputation as a leader in the digital marketing space, CornerWorld Corporation [CWRL.PK] subsidiary Enversa today announced the acquisition of its 4,600th domain name and the signing of its 315th contracted client.

Enversa’s wholly owned subsidiary, Gulf Media Solutions, specializes in internet marketing, search engine optimization, and web design for attorneys, contractors and small to medium sized businesses across the United States.  Clients are owners looking for effective website marketing strategies using the company’s geographical targeting techniques.

Enversa is also expanding its geographically-based product set with the upcoming launch of Money Jack (http://www.moneyjack.com).  The development of this group buying discount platform, which will launch in select markets nationwide, will offer clients a new marketplace to connect with consumers on everything from home improvement projects to recreational activities.

“Money Jack is a natural extension of Gulf Media and Enversa, allowing businesses to easily promote products and services in their community,” said CornerWorld CEO Scott Beck.  “On the back end, the platform is easily scalable and allows us to quickly enter new markets.”

About CornerWorld Corporation

CornerWorld holds a critical patent that is the foundation for annually connecting millions of consumers to contract-based clients using mobile devices and the Internet. Each CornerWorld division has been operating successfully for over five years, and the company is primed to continue to take advantage of how people use the Internet and mobile devices to purchase services and products that add value to their lives. More information is available to investors at www.cornerworld.com.

CornerWorld’s Trading Symbols CornerWorld trades Over The Counter As CWRL (OTCBB:CWRL, CWRL.OB, CWRL.QB, CWRL.PK, CWRL.PINK, CWRL).

OTCBB:CWRL, CWRL.OB, CWRL.QB, CWRL.PK, CWRL.PINK, CWRL The symbols “OTCBB:CWRL, CWRL.OB, CWRL.QB, CWRL.PK, CWRL.PINK, CWRL” reflect the variety of methods CornerWorld lists its stock, and were valid at the time of original publication of this release.

CornerWorld Forward-Looking Statements

The statements in this news release relating to matters that are not current or historical facts are forward-looking statements. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. CornerWorld’s actual results, performance, or achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. CornerWorld undertakes no obligation to publicly update or revise any forward-looking statement.

Contact:

David Fleming 616-212-2140 dfleming@cornerworld.com

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DALLAS, TX–(Marketwire – January 17, 2012) CornerWorld Corporation (OTCBB: CWRL), recently named Dallas Business Journal’s fastest-growing public company in North Texas, announced today FrontPageLeases.com, a service offering of its Internet marketing subsidiary Enversa, has doubled the size of its portfolio with the acquisition of its 8,000th Internet domain name.

FrontPageLeases.com offers search engine optimized domains for lease that are already ranking on the first page of major search engines to help small- and medium-sized businesses reach consumers at a local level.  The Company services industries including construction, finance, insurance, real estate, personal services, business services, automotive repair and services, legal services and health services.

“With FrontPageLeases.com, the average business owner is able to pay a relatively small fee to carve out a piece of real estate on the front pages of major search engines and compete with larger companies with deeper pockets,” stated CornerWorld President Marc Pickren.

CornerWorld’s subsidiary Internet marketing firm, Enversa, formed FrontPageLeases.com to extend its strategic marketing beyond the national brands and larger organizations it typically serves.

FrontPageLeases.com focuses its efforts on investing in domain names, which are essentially search engine real estate that increase in value based upon their online visibility under targeted search phrases.  The closer to first position a domain ranks on major search engines under high-value keyword phrases, the more valuable that Internet real estate is.

CornerWorld has identified a tremendous growth opportunity for FrontPageLeases.com through search engine real estate acquisition by major brands.  Because of the movement to buy “local” and the fact that search engines give preference to local search results, national brands recognize the need to incorporate this strategy to target their local consumers and remain dominant on the Web.

About Enversa Companies, LLC

Enversa Companies, LLC is an integrated marketing firm that delivers new customers to its clients through CornerWorld Corporation’s subsidiary companies and proprietary technology products.

About CornerWorld Corporation

CornerWorld Corporation holds a business-critical patent that is the foundation for annually connecting millions of consumers to clients and customers using mobile devices and the Internet. The Company is primed to continue to take advantage of how people use Internet and mobile devices to purchase services and products that add value to their lives. More information is available to investors at www.cornerworld.com.

CornerWorld’s Trading Symbols

CornerWorld trades Over-The-Counter as OTCBB: CWRL. CornerWorld has also been referenced in financial syndication as CWRL.OB.

CornerWorld Forward-Looking Statements

The statements in this news release relating to matters that are not current or historical facts are forward-looking statements. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. CornerWorld’s actual results, performance, or achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. CornerWorld undertakes no obligation to publicly update or revise any forward-looking statement.

Contact:

V. Chase McCrea, III

214-556-6208

Email Contact

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DALLAS, TX—(Marketwire – May 15, 2012) — CornerWorld Corporation (OTCBB: CWRL), recently named Dallas Business Journal’s fastest-growing public company in North Texas announced today its entry into the telephone-based “lead generation” market. The telephone-based lead generation space, estimated at almost $180 billion, has largely been dominated by larger, higher-priced providers.

This launch represents another joint venture between CornerWorld’s Ranger WirelessCommunications Services Division and Enversa, its Marketing Services Division. The telephone-based lead generation platform is being deployed across all of Enversa’s 2,300 legal lead-generation websites. Once fully deployed, these telephone-based lead generation services will be also available on all of Enversa’s 22,000 optimized Internet webpages and will be made available to all of Enversa’s almost 500 clients immediately. Telephone based lead generation allows consumers to connect with…

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DALLAS, TX—(Marketwire – April 23,2012) — CornerWorld Corporation (OTCBB: CWRL) announced today that its subsidiary, Enversa Companies, LLC (“Enversa”), has created a partnership with Media Masters, Public Relations firm that creates strategic communications plans for law firms.

Enversa Companies have partnered with Media Masters to increase visibility of the Provost Umphrey Law Firm L.L.C. in their efforts to provide best-in-class personal injury litigation services. Enversa’s marketing services will extend Provost Umphrey’s reach to new audiences, many of whom are unaware of their legal rights, through local online microsites and off-line outreach with information on the legal services Provost Umphrey provides.

Since partnering with Enversa, Media Masters has provided Provost Umphrey with online presence in targeted areas for injured people in need of legal representation in the areas of industrial accidents, 18-wheeler accidents, drug recall litigation and on-the-job injuries.

“We are excited by the opportunity to work with a firm of Provost Umphrey’s caliber providing aid to consumers as they manage serious matters that affect working families in their most vulnerable times,” says Marc Pickren, President of CornerWorld and Enversa.

“Our partnership will enable us to utilize the most cutting-edge technology to help Provost Umphrey reach a new client base of injured people unaware of their legal rights,” says Miranda Sevcik, Principal of Media Masters.  “We specialize in utilizing traditional and non-traditional media sources to communicate the Provost Umphrey law firm message.  Enversa’s ground-breaking techniques are designed to deliver that message more efficiently and effectively than ever before.”

About Media Masters Online Media Masters specializes in legal public relations, reputation branding, law firm marketing, high-profile case media management and on-camera media training.

About Enversa Companies, LLC Enversa Companies, LLC, is an integrated marketing firm that delivers new customers to its clients through its proprietary technology products.

About CornerWorld Corporation CornerWorld Corporation holds a business critical patent that is the foundation for annually connecting millions of consumers to clients and customers using mobile devices and the Internet. The Company is primed to continue to take advantage of how people use Internet and mobile devices to purchase services and products that add value to their lives. More information is available to investors at www.cornerworld.com.

CornerWorld’s Trading Symbols CornerWorld trades Over-The-Counter as CWRL. CornerWorld has also been referenced in financial syndication as CWRL.OB.

CornerWorld Forward-Looking Statements The statements in this news release relating to matters that are not current or historical facts are forward-looking statements. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. CornerWorld’s actual results, performance, or achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. CornerWorld undertakes no obligation to publicly update or revise any forward-looking statement.

Contact:

Chase McCrea

214-556-6208

cmccrea@cornerworld.com

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DALLAS, TX–(Marketwire – January 9, 2012) CornerWorld Corporation (OTCBB: CWRL), recently named Dallas Business Journal’s fastest-growing public company in North Texas, announced today it is starting off 2012 with a new website for its Internet marketing service business Enversa, www.enversa.com, to coincide with its rebranding initiatives.

“We are looking forward to upgrading our presence by having a unified brand that operates under CornerWorld.  This rebranding effort will enable our prospective and current clients the ability to be more aware of our entire suite of services.  These services include website marketing, mobile device marketing, SEO, online media, lead generation, reputation management, content strategy, and web design,” said CornerWorld Corporation CEO, Scott Beck.

CornerWorld’s subsidiary, Enversa, is an Internet marketing firm that serves several highly regulated industries including Education, Pharmaceuticals, Legal and Financial Services.  In addition to holding two GSA contracts and having extensive experience in regulated industries, Enversa also specializes in marketing local service-oriented businesses.

Since 2004, Enversa and CornerWorld’s other subsidiaries have been helping connect over 200 million consumers to clients via mobile devices and the Internet.  With over 400 current clients in all 50 states and Canada, and with strong demand for its products and services, CornerWorld has the purchasing power and ability to scale during 2012.

About Enversa Companies, LLC Enversa Companies, LLC, is an integrated marketing firm that delivers new customers to its clients through CornerWorld Corporation’s subsidiary companies and proprietary technology products.

About CornerWorld Corporation CornerWorld Corporation holds a business critical patent that is the foundation for annually connecting millions of consumers to clients and customers using mobile devices and the Internet. The Company is primed to continue to take advantage of how people use Internet and mobile devices to purchase services and products that add value to their lives. More information is available to investors at www.cornerworld.com.

CornerWorld’s Trading Symbols CornerWorld trades Over-The-Counter as OTCBB: CWRL. CornerWorld has also been referenced in financial syndication as CWRL.OB.

CornerWorld Forward-Looking Statements The statements in this news release relating to matters that are not current or historical facts are forward-looking statements. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. CornerWorld’s actual results, performance, or achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. CornerWorld undertakes no obligation to publicly update or revise any forward-looking statement.

Contact:

V. Chase McCrea, III 214-556-6208 cmccrea@cornerworld.com

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T² Communications is a leader in telecommunications and entertainment service delivery via next-generation technology. Utilizing IPTV, Fiber to the Home, and other industry leading products, T² Communications specializes in providing phone, television and internet services to home and businesses on a local and national level. Click here to visit T² Communications.

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Front Page Leases owns and maintains an inventory of over 8,000 optimized and developed domains and aims to help clients develop and maintain search engine optimized Internet real estate to extend their reach to consumers actively searching for their businesses. The clients are business owners seeking effective website marketing strategies and lead generation using the Company’s expertise in search engine optimization best practices and geographical targeting techniques. Click here to visit Front Page Leases.

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There is no doubt that the business world is changing as fast as it ever has.  Companies are getting more global in their reach, using workers from around the world to run even the smallest of companies.  Economic challenges are also forcing businesses to review their direction and focus, sometimes forcing them to make unsatisfying decisions.  But despite all of the obstacles out there, a growing portion of the work force is succeeding tremendously.

How are they doing it?  They have left behind the notion of what it used to mean to be a worker and have adjusted toward becoming the worker of the future.  They understand that the notion of working in your job for decades is likely over, that medical benefits are not a guarantee and that the 8 to 5 work schedule no longer works.  It is a difficult transition that those with more experienced resumes are having a hard time letting go.  Even those new to the work force are finding it difficult to adapt, as the educational system they were developed in largely teaches the old world rules.

So what are those skills that workers need to embrace and our educational system should promote?  Here are five:

Flexibility: Good or bad, the days of big plans, big preparation and long term dedication are becoming rare.  Businesses want things done faster and cheaper, and that means that holding the course is just not in the plans.  Therefore, workers need to be open and ready to contribute when things change course in the blink of an eye—without complaining about it.

Project Management: It used to be that there were managers who did the planning, and subordinates that helped execute the plan.  But as staffing gets leaner, businesses are moving to more of a project by project management system, meaning even the most junior staffers may be ask to head up a major project.

Collaboration: With many companies downsizing, one would think that this would lead to an office culture where everyone is an island focusing on an increasingly large workload.  Quite the opposite is true.  Workers are instead being asked to band together under the motto “just get it done.”  This means regularly interacting with co-workers and effectively communicating so that the entire staff is on the same page as changes constantly happen.

Creativity: When workers are asked to do more with less, it is time to start getting creative.  It may come in the form of unique ways to cut costs, or completing projects MacGyver style using only those items already in inventory.  This means that workers need to be thinking on their feet and always looking for new solutions.

Writing: One might think that the trending of activities like text messaging would be leading us towards a culture where writing is no longer valued.  Quite the opposite is true.  With lean staffing, companies cannot rely on a select few to do the writing for their business.  And there are many avenues where writing is invaluable to a business: marketing, public relations, legal and human resources.  Plus, when it even comes to social marketing, no company wants their image to be shaped by poor grammar.

David Fleming is the Director of Corporate Communications for CornerWorld Corporation.
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Dishonesty is an annoying side effect of doing business.  Whether it is simply to cheat the system or because they honestly need help with a legitimate problem, unfortunately, customers lie sometimes.  The argument is already won that lying is unethical, but it still occurs and in the end business must go on.  As a customer service representative, it is usually not in your job description to cleanse the moral capacity of the public, but you still have to deal with dishonest customers and be able to sleep at night.  Here are a few tips on how to deal with customers that refuse to tell you the truth.

Cut Them Some Slack

It is easy to take offense when you know that the customer is telling a lie, whether a tiny white lie or a big one.  But consider this: if the customer is happy in the end, it only serves to benefit your company.  Many customers are used to lying to bigger companies to get their way.  It is unfortunate, but the moral dilemma of telling the truth or not becomes a quick, split-second decision to lie after time and time again of not getting the assistance they need after telling the truth.  It is important in times like these to try to see things from the customer’s perspective.  They are just looking for a little help, and you happen to be the one that is caught in the crossfire of lies and deception.  Forgive, forget, and move on.

Do Not Call Them Out

At the height of frustration, a customer can quickly lose their cool with a customer service representative.  It is easier for them to see you as an entity, much like the automated menu operator, because you are on the other end of the phone and not face to face.  They are pretty sure they will not have to see you at the grocery store tomorrow or at church next Sunday.  Regardless, it is not pleasant to deal with an unhappy customer, especially when you suspect that they are not telling the truth.  As tempting as it may be, do not call them out on their dishonesty.  There are a few reasons for this.  First, it is unprofessional.  It is true that lying is unethical, but most customers feel that “the customer is always right” no matter what the circumstance.  Listen and be helpful.  Second, this will only anger them more, causing you to have to be their sounding board even longer.  Find out what they are asking for, and move forward.  And finally, you may be wrong.  As far fetched as some stories may seem, the truth is that anything is possible.

Make It Easy For Them to Get the Help They Need

Assisting customers immediately, even just partially, helps them to get what they want from the start and may encourage them to be honest right away.  It could also prevent dishonesty in the future.  Many customers are used to having to jump through multiple hoops to get their desired end result.  The process, even if it is justified by your company, can be painful and frustrating for the customer and it may seem like a waste of their time.  Customers can learn to stretch the truth about the severity or cause of their issue to get their desired end result in a way that appears easier and faster for them.  It may not make sense for your company to bypass its process or make exceptions to its rules every time, but it may make sense to do it once and show the customer how you are willing to help, but let them know that next time you will have to go by the book.  Next time they may be more willing to be honest and cooperate, which could save your company time and money in the future.

Katie Petre works for T² Communications, a CornerWorld company.

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As has been in discussed in recent articles “The Demand for the Data Pipe” and “Does FTTH Solve Our Data Needs?,” the increasing data needs of even the most average consumer are causing us to reconsider how we deploy and manage our networks.  This evolution in communication and entertainment stands to change not just network operators, but nearly every level of the network food chain.  As a result, it is likely that we are on the verge of another massive innovation streak to accommodate the needs of consumers. The Role of Traditional Service Providers If the average person’s phone and television needs move over their data connection, what does that do to traditional providers?  Likely it changes the marketplace into single pool of competing data network managers.  Wireless and wireline providers would all be part of a single category that exclusively offer data connections.  While some may choose to also offer over the top services like VoIP and video, they will do so while competing against an even more aggressive pool of providers that could easily come from anywhere in the world.

Hybrid Devices As we move toward a single connection, the desire and ability to have our digital devices handle multiple activities grows.  We no longer want our phone to just make calls; it also needs to check e-mails, surf the web and allow us to watch television.  HDTVs are now being equipped with data connections that allow users to surf the web and take advantage of a more interactive viewing experience.

The technology is not just limited to the devices the traditional phone, television and computer.  The Amazon Kindle isn’t any of these, but still actively accesses the data network.  Apple’s iPad is not quite a computer and not quite a television.  There are even refrigerators available that have televisions in them.

Smart Grid As more and more devices connect to the network, we move closer towards the idea of building a smart grid.  This includes our appliances, which will have ability to be more interactive.  Our fridge will notify us on our mobile device that we are now out of milk and need to pick up more on the way home.  Our dryer will flash a announcement on our television alerting us that the lint trap is full and therefore limiting energy efficiency.

Our utility networks will also become linked into this smart grid.  Our energy consumption (or production for those adding solar panels and wind turbines) is becoming more interactive, with energy companies working to be able to head off black outs by minimizing people’s available energy supply during peak summer months.  It is all possible and will require a strong data network.

Hardware and Software In an all-digital world, there is always going to be a need for new devices and programs.  Still, some technologies may explode as a result of the change.  With large video stream demands, compression technologies will be need to make it run seamlessly.  Application developers will be needed to take those video streams and make the customizable to the device accessing it.  Making the experience similar between phones, televisions, computers and other devices will require major development initiative for each product.

IPv6 Even with full fiber networks, the demands for the network are going to force us to reconsider how the network itself works.  Already, there is much talk of the inevitable need to move from IPv4 to IPv6 to make additional IPs available and pursuer a multicast environment for large deployment of video and other high bandwidth products.  As the smart grid idea begins to deploy, it seems clear that way we communicate on a data network is going to grow bigger, stronger and faster.

David Fleming works for next-generation service provider T² Communications, a CornerWorldcompany.

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As was discussed in the previous article, “The Demand for the Data Pipe,” data consumption continues to grow at a strong pace thanks to the increasingly IP based communication and entertainment products entering the marketplace.  This comes as no surprise to network providers, who are seeing their networks being tapped out not just by the super users, but by regular (often low revenue generating) consumers.

Clearly, data consumption is not just a network’s concern.  It also affects the content providers, who want their products available and working well to anyone who wants to use them.  As a result, even these companies are stepping in and pushing to expand and improve how data networks operate.

In February, Google announced a new initiative in which they would be funding the development of fiber to the home (FTTH) networks to as many as 50,000 homes in the United States.  The project would team Google up with municipalities with the goal of driving 1 gigabit per second connections to each home, a data pipeline that is nearly 20 or more times the size of connections from current phone and television networks.

Replacing Copper with Fiber

In most of the United States, phone and television network providers have built their network with a last minute consisting of copper.  While they use fiber for transport, the part that ends in the consumer home and ultimately restricts their data capacity remains copper.  In recent years, initiatives by AT&T and other providers have been to extend the fiber in their network closer to the home.  However, few have decided to take the dip into going fully FTTH.  Instead, they choose to end it before it enters a neighborhood.

It is not surprising that legacy providers are so determined to keep using their copper lines.  After all, they have invested billions of dollars over many decades to build it out.  Now, to scrap it all for fiber would be both costly and labor intensive.  But copper can only do so much, and it remains to be seen if new compression technologies can really help bridge the gap.

Limitations of Copper Lines

Remember, copper networks for phone companies used to only handle…well, phone.  Then, internet connections were layered over top of them.  Now, television too is being added to the network, causing some real limitations as to the amount of content that can be pushed over a single connection.

Verizon is an example of one company who realized that it is time to embrace the increasing need for data and start laying the foundation of an all-fiber network.  Their FiOS product now sits in front of millions of homes and has put them on the road to either selling or retiring their existing copper network.  Why would a company so deeply invested in copper decide that its time was up?

The fact remains that copper by nature is not capable of handling the work load that a strand of fiber does.  Depending on your network design, fiber can provide 2-10 times the capacity.  Additionally, copper is well known for signal loss, which is one of the main reasons why it lacks the capacity and cannot be run over long distances.

Copper networks, in large part, have also been retro fit for current needs.  Instead of the network being built for the current and future opportunities, providers are going back to old networks and splicing in the required upgrades to make it work.  It is quickly becoming the network equivalent of Frankenstein—seemingly ideal at first sight, but with so many places to go wrong.

In the end, it really comes down to whether data deployment is about “How do we make it work?” versus “How should it work?”  And with the success of small FTTH operators, large scale deployments like Verizon FiOS, and new the new initiative by Google, the battle of network strategy is clearing favoring an all fiber mentality.

David Fleming is the Director of Corporate Communications for T2 Communications, a CornerWorld company.

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Many will say that email and social networking have ruined relationships, communication, and productivity.  And there is much to be said about the texting industry’s effect on people’s spelling; but there are good and bad effects of every form of technology.  Social networking, when abused, can destroy relationships, diminish productivity, and ruin a person’s image.  Email can be bad just as bad.  For example, if a hasty message is sent out of anger or sarcasm, it can be misinterpreted and cannot be taken back, therefore impairing relationships and personal images.  This happens when these forms of communication are used incorrectly and abused.  However, when used correctly and effectively, both email and social networking can enhance our communication.

The Internet has allowed more relationships to be possible for each person.  Social networking web sites, like Facebook, have enabled new relationships to develop in a few short days.  We are able to discover things about people that we may have never found out before.    Email and social networking allow a more convenient form of communication, making it easier than ever to reach a person and express ideas and ask questions rather than leaving voice mails.  These sites can bring us closer together and keep us connected when many people do not have time to meet in person as often as they would like to.  When used correctly, much like thinking before you speak, an email message can communicate ideas and feelings that we are unable to relay in person, either because of playing constant phone tag or because of fear of personal confrontation.  Social networking allows us to find and communicate with people that we lost touch with or just met.

How can this benefit us professionally?

An easy example: Maybe you admire your co-worker’s ability to effectively express his ideas in meetings.  Qualities like that deserve to be recognized, and not only by his boss, but from co-workers, too.  Communicating these positive thoughts develops camaraderie and team work.  It is not always easy to express feelings in the work place, either because of time limitations or the lack of privacy.  A simple email, carefully written and thought out, can express this recognition in a way that lets the reader choose when he has time to read your message and do so privately.  This type of positive reinforcement also increases productivity buy building confidence and strengthening teammates’ relationships.  Even though some companies would view this type of email to be personal activity, it will have great professional benefits.  For tips on how to effectively communicate ideas in email, you should take a course.  Effective business writing via email is essential to success.

Take it further: The boss’s wife adds you as a friend and before you know it, you are sharing recipes because you have discovered that you both have a love for cooking.  This type of relationship can be a genuine improvement to your everyday life, but also to your success in a company.  If the boss’s wife has a positive view of you personally, it will only enhance the boss’s view of you professionally.  We would be lying to ourselves if we said that we didn’t seek out relationships to enhance our career.  That is what networking is all about.  But, it is important to keep in mind the difference between using people and benefitting professionally from a genuine relationship.  You would not want to approach this type of relationship with a phony sincerity because it will most likely be detected and rejected faster than you can click “send.”

Another example: You are at a social gathering, whether it be a wedding, funeral, or local pub.  You meet someone who you think would benefit from your business or vice versa, but in light of the current occasion do not feel it appropriate to exchange business cards at that time.  Finding this person on a social networking site can be easy and effective.  Many times you can add this person as a “friend” and gain access to their interests, email address, and company website.  There is your “in.”  Now you can build that relationship further and eventually introduce your business or find out more about theirs.  Further, since this is approached on a personal level, the introduction already being done, it is not as awkward as a cold sales call, and the opportunity wasn’t lost because of social etiquette at your grandma’s funeral.  It is a great way to introduce your business to your current online friends, too.  Many would say that it is better to keep personal and professional relationships separate, but that is an old school way of thinking.  For more on that see, “Make Business Relationships Personal.”

Katie Petre works for CornerWorld Corporation, parent company of Enversa Companies.

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